Brand-building
may be more of an obsession than a
business strategy, but businesses
rightly give a great deal of consideration
to the words attatched to their commercial
operations. These are more commonly
known as names to you and me, but
now there also has to be endless hand-wringing
consideration given to tag lines and
missions statements. But what about
search terms and keywords? semanticfishing.com
has been on the web for 10 years now.
Long before 'phishing' was even a
wicked gleam in the eye of a tyro
black hat marketeer. In the early
days people often assumed we rented
trawlers. Some still do.
So
is semanticfishing.com a bad choice of URL?
One advantage it has is that people rarely
forget it. This may seem to be a minor gain
in the thicket of search marketing, but
it is still the case after ten years that
up-and-coming brand builders, SEOs and sometimes
even rival marketing companies have used
the phrase 'semantic fishing' in their semantic
associations and keyword lists to try and
improve the visibility of their sites. That
speaks for itself. So does ten years of
internet marketing without ever using spam,
popups or any kind of unsolicited approach.
The strength of the brand is the associations
it has when people think of it. With semanticfishing.com,
advertisers know they are getting quality
marketing and no risk whatsoever of annoying
their customers. All this based on the simple
premiss: find out what people are looking
for, and give it to them. That is Semantic
Fishing. You can link to us if you want
to. We don't mind in the slightest. To learn
more about this powerful marketing strategy,
follow this link to the semantic
fishing home, or see what big
mouth media said about semantic fishing.
More articles/Mere Semantics?
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