Search
Engines html |
| Considering
search engines when writing your html is certainly
important, but you can exclude the look or layout of the website from
any calculations to do with search engine inclusion, optimisation
or friendliness. Search engines do not discriminate aesthetics when
looking at your html, merely the content of your site. There are exceptions.
Frames are now largely out of fashion but they have a considerable
effect on spidering and can skew or hide the very information you
want a search engine to notice. Heavy-loading or graphic rich pages
can also force a spider to timeout. But generally the text, alt comments
and links determine what is spidered and ultimately what is relevant.
For search engines html is not so important as tags and text. |
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Meta-tags |
| It
used to be the case that you could stuff your meta tags with the keywords
you wanted to rank for and wait for the traffic. This has long since
ceased to be a useful practice. Although the meta tags can help to
index themes your pages may organise around, you will find that they
hardly count at all towards your indexing in, say, Google (which is
probably what you wanted in the first place). Search Engine watch
has a definitive take on meta-tags, which can be found here.
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Content
Content Content |
| There
is no substitute for relevant text, links and comments organised around
a theme in your html. Build your website around the keywords and phrases
you most want to be visible for. This means thinking about the choices
you make BEFORE you design those fancy logos. The written word comes
first because spiders are readers, and they will see your site through
text. This is what the search engines see when browsing your html.
The thought process should run through to architecture. Page names
and sub-folders can add weight to your theme so it is important they
are carefully chosen. Of course, your URL is your primary keyword
and sets the tone for all to follow. |
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Testing |
| Find
an optimisation package and test your pages before they go live. Certainly
test extensively before you even think about submitting your html
to search engines. Most SEO packages test relevance, keyword density
and weight, but they will also give you the cold hard stats on your
html, which may look perfect to you, but... If you follow sound guidelines
and choose the right keywords, a ranking position in search engines
will follow. Building this process into the construction of your html
will certainly help your ranking in the search engines. |
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Finally |
| Avoid
any organisation that offers to submit your site to 1000s of search
engines. With application and patience you can conquer this process
yourself, or you may find it valuable to employ one of the many reputable
specialist SEO companies offering this service. If you do, be clear
about your goals and look carefully at the caveats accompanying the
headline guarantees. To learn more about search engines html click
here |
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