With
both Google and MSN rumoured to be
dabbling with semantics, there are
more people suddenly worried about
the semantic associations of the words
and phrases their sites show for.
While it's never too late to start
building semantic territory for your
site, it should be an organic process.
The benefits are obvious, but if you
construct a site without giving some
thought to the kind of semantic territory
it should occupy you could be building
your mall by the side of the motorway
then waiting for the off-ramp.
You should also consider the response
of engines to your site.
Associating
your brand with random words and phrases
in searches may be having a hidden and long-lasting
effect. Being more specific and precise
in your approach gives you some control
over the impressions people get when searching
for your brand. Current semantic campaigns
include John Lewis, Skype, Opodo and Tesco
who have launched Tesco Jersey for UK shoppers.
Enjoy tax exempt shopping on purchases under
£18 and delivery to UK addresses.
Semantic Fishing is a marketing strategy
that works with search engines and directories
to improve visibility and relevance. Keyword
marketing takes semantic assets and turns
them into workable targeted traffic. You
may have a brand, but how well does it rank?
Find out how important keyword associations
can affect your positioning on the web.
Marketing on the internet is all about Semantic
Fishing: To learn more about this powerful
marketing strategy, follow this link to
the semantic
fishing movie, or see what big
mouth media said about semantic fishing.
