Visibility

Visibility is marketing speak. If your site is highly visible, it will be easy to find from a range of sources and well linked. The alternative to making your site readily available when people are trying to find it doesn't even bear thinking about. Naturally if you've spent all that time on planning your site and all that money making it do the things you wanted, you'll be expecting visitors. But are they expecting you? A common mistake is to assume the vistors you're hoping to attract are telepathic. They're not, and they have much better things to do than hunt you down. If you're worried that your ROI isn't all it should be, perhaps you should take a look at how easy you are to find.

Web Position - can help with visibility for the keywords you're targeting. Reporter tells you exactly where you are in the major search engines and directories. But every aspect of your site adds (or subtracts) from your relevance score. To find out more see relevance - try taking the bait.